Blog

Why Your Voice Matters: A Personal Invitation to Support AAOPAC

Dear Colleagues, I’m writing not only as a fellow orthodontist, but as someone who cares deeply about the future of our profession here in New York and across the country. You may have heard about AAOPAC before, and perhaps even considered contributing. If you haven’t...

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Understanding Employment Contracts: Associate Compensation

This issue of Legal Bites explains the compensation structures orthodontic associates are most likely to encounter, how those structures affect total value, and what both associates and practice owners should evaluate before signing. Ours is a great profession. We...

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Why AI-ready Websites Will Win More Patients

Orthodontists rarely hesitate to invest in new clinical technology. But the technology that increasingly determines whether a prospective patient finds you isn't in the practice; it's your website. Patients are changing how they search for an orthodontist. Instead of...

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Letter from the NYSSO President

Dear NY Constituents, Here is our Society in 2025! We are still working together with NESO and NYSDA, to ensure NYSSO is continuing to discuss dental assistant shortages, expanded function assistance, the evolution of DSOs and what that means, pedo-ortho offices in NY...

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Join In, Stand Out—Be the Face of Orthodontics

by Dr. Michael Malsch Volunteer organizations, whether it be your local Kiwanis Club, your place of worship, and yes, the Executive Board of NYSSO are all facing the same struggles: MEMBER INVOLVEMENT!!!  I have personal experience with all three of these...

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Online Reviews Are the Front Door to Your Orthodontic Practice

by Dr. Leon Klempner Online reviews have shifted from a passive indicator of performance to a proactive growth lever for orthodontic practices. Today’s parents are researching orthodontic providers online and reading reviews before they even consider making a call. If...

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