Blog
Don’t Push Discounts to Get More Leads. Promote Quality to Get More Patients
At People + Practice, I often hear from orthodontic practices about marketing companies that promise an influx of leads, contingent on offering an upfront discount. For the most part, these leads are typically of poorer quality—patients who don’t show up for...
Legal Bites
Some Useful (and Interesting) Facts About Your NY State Dental License You worked hard through dental school to earn your dental license. You put in the extra years to specialize in ortho. Let’s explore a few of the rules and regulations relevant to your state granted...
Legislative Update
July 2024 The preceding New York State legislative session, having ended in early June, has been an active one. There have been some bills that directly affect dentists and dentistry in New York State that have been passed by both houses in and are currently awaiting...
NYSSO Board Update
May 1, 2024 NYSSO sponsored a successful biennial CE meeting at NYU College of Dentistry on April 10, 2024. It featured Dr. Ilya Lipkin and he lectured about predictable skeletal non-surgical expansion in non-growing patients using the latest 3-D techniques and...
Letter from the President – Summer 2024
Dear Constituents of the New York State Society of Orthodontists, As our current President, it is my pleasure to write a few words about the state of our society – as we find it now in August 2024. First, I would like to start by thanking our immediate past president,...
Coverage Groups: Don’t be Caught Dead Without One
Life insurance, disability insurance, office overhead insurance, employment practice liability, malpractice insurance. Add one more thing to your list of insurances: membership in a cross-coverage group. Eric J. Ploumis, D.M.D., J.D. Email Dentists, by nature, are...
Navigating Legal and Ethical Challenges in AI-Generated Images Used for Orthodontic Marketing
Leon Klempner, DDS, CEO of People + Practice In the rapidly evolving landscape of artificial intelligence (AI), the integration of AI-generated images in orthodontic marketing demands careful consideration of ethical standards and legal implications. As generative AI...
Letter from the President 2023/24
Happy Fall, fellow members! The Fall Season brings with it an exhilarating and titillating time of year. School starts and that “butterflies in the stomach” feeling begins, with new programs and fresh, wondering minds. What an exciting time of the year! As an...
NYSSO Annual Board Meets in Montreal
NYSSO Board Meeting Update October 20, 2023 Dr. Michael Malsch Legislative Update: The legislative committee is diligently working on behalf of our membership, to improve the labor shortage and the hurdles to licensure for dental assistants. They have provided...
2023 Rave in the Cave Invades Brooklyn
2023 Rave in the Cave Invades Brooklyn The 2023 Rave in the Cave welcomed orthodontic residents in NYC area training programs to The Wandering Barman in Brooklyn, hosted by NYSSO with sponsorship from D4C Dental Brands, NuSmile and Doctor Disability Specialists....